SEO Professional Copywriting
Why Professional Copywriting?
Copywriting has the power to sell your product or send clients away
The art of writing for SEO is a detailed craft with a two pronged goal: focusing content on what makes the search engines "tick" in order to lead visitors to your site, and writing content that deeply speaks to those visitors in order to convert them into paying customers. To put it another way, first you have to get visitors to your site, and once they are there, your content is ultimately the key to whether those visitors decide to buy or not.
What is the difference?
Contrary to what many people think, well-written content is about more than grammar, syntax and professional word choice. It is about speaking personally to your clients, drawing upon their unique experiences and needs and communicating your ability to fulfill those needs, BETTER THAN ANYONE ELSE. Think about various pieces of business literature or Web site material that you have come across in the past. The truth is that often even content that sounds and looks professional and organized is absolutely forgettable and tired, leaving you uninspired and bored. It is very important to focus on the emotional impact of your content on your target audience. To see what we mean, look at the two examples of corporate messages below:
Example 1:
Shrub's Landscaping
We specialize in custom residential landscaping and high-quality outdoor environments. In addition to vegetation and plantscaping expertise, we also design and build: ponds, water features and boulder creations, outdoor fireplaces, barbecues and fire pits, flagstone and brick patios, masonry walls, and customized lighting systems....etc.
Example 2:
Do you look at that neighbor's yard across the street and wish yours looked that peaceful and inviting?
But work just keeps getting busier, the kids have to be taken to and from practice, tax season is coming up, the bed never makes itself, and don't even think about the fact that a sizzling summer is just around the corner! How are you going to find the time to landscape your yard and turn it into the mini-paradise getaway you've had plans for ever since you bought the house?
No wonder the yard is still in pieces--but it doesn't have to be. If you simply don't have the time to do it yourself, let Shrub's Landscaping help you out. We specialize in....etc.
Which example of SEO copywriting interests you the most?
The content in Example 2 speaks directly to the client, in a personalized and specific way. It draws on the customer's emotions and encourages their active participation with questions and realistic examples. Example 1 is well-written in the most basic sense, but it is dry and simply lists the services the company offers. It does not involve the client and speaks at them rather than with them. Content that speaks directly to your customers, at their level and in their words, is what will seal the sale.
Can you write the "right" kind of copy and do you even want to?
These are two very important questions that you should ask yourself. If the answer is no, to either one of these questions, you should most definitely call us. Everyone specializes in different things, with different experience and different talents. Our team of talented copywriters has spent years improving their craft, though study and practice to provide a comprehensive web copy service. And even if you feel you can produce the kind of high quality, motivating content necessary to get clients to buy, you may simply not have the time. Regardless of your reason, contact us soon to make sure that your business has copy that really communicates to your customers!
