Copywriting Services Methodology
At Moura Marketing, we understand that not everyone has the time or the talent to do their own copywriting. Contact us about our list of copywriting services and let us show you what a talented professional copywriter can do for your business!
Professional Copywriting is the key to your advertising success
The words you choose for your advertising will be the most important part of your whole campaign. Why? Because your words are your main vehicle for communication. In effect, they are the ambassador of your company and your products--your salesperson when you can't be there and the first line of contact between you and your clients.
Your ad copy is what will, hopefully, reach your customers on an emotional and mental level, making them see that you are the unique solution to their problems or needs. How your message comes across to your clients will determine whether they scan your materials and move on, or buy. If you want great results from your advertising materials, a Moura Marketing professional copywriter can take your message to the next level.
Drive traffic and win customers through Search Engine Copywriting
SEO copywriting is about focusing on two "customers", the search engines and site visitors, with one goal in mind--making you money. Keeping both of these aspects in line is a delicate balance. When optimizing a site, we spend most of our time researching your business and your industry, analyzing your competition and identifying your target client. Once we know exactly where you are and where you want to be, we write focused, driving content that communicates with your potential customers. Our Web copy contains well-researched and strategic keywords and phrases, precisely linked to each Web page's topic, content and intent.
SEO copywriting is more than just placing your printed ad materials directly onto your Web site. We are sure that you've seen, countless times, ad copy that reads, "Top quality service..." or, "best of the best..." or maybe, "service that is second to none." From a simple copywriting standpoint, do those phrases really mean anything to you anymore? And more than this, from an SEO perspective...who types "service second to none" in a search engine query?
Instead of using fillers that may SOUND professional, but serve very little purpose, when we write strong Web copy, we eliminate all the extras. We make sure that your content utilizes strategic keywords and phrases to get your web pages ranked well with the search engines and that your copy really means something to the visitors that land there. In addition, we make sure that your potential customers can easily navigate your information and find what they are looking for quickly. And that makes everyone win.
Free advertising using Ezine Articles and Blog Authoring
Do you want to drive QUALIFIED LEADS to your Web site? Wouldn't you like being POSITIONED AS AN INDUSTRY EXPERT? How about getting some FREE ADVERTISING and BUILDING LINKS to your site? If you answered yes to any or all of these questions, let us first say, congratulations. You are on certainly on the right path. Writing ezine articles and hosting a company blog are two very useful tools to accomplish everything listed above. In the first place, in today's business world, it is easy for many people to ignore ezine or banner ads, but those same people will usually read an article or blog that pertains to what they are looking for.
People reading your article or blog are already interested in the subject matter you are writing about. This equals much more qualified leads that look to you, the author, as an industry expert. What's more, not only will they receive your message, but they will be happy to have received the useful information that it contains along with your marketing message.
As a form of advertising, each ezine article and blog contains a short bio of you and your business, complete with a link to your Web site. Any time someone uses your article, another link is created back to your site. What's more is that your bio doubles as a form of FREE advertising. This helps drive customers to your company and helps with your search engine positioning. To sweeten the pot just a little bit more, many ezine articles and blogs are archived, so visitors to those sites can access your company information and message over and over again.
Moura Marketing specializes in writing ezine articles, company blogs and company bios...all optimized for the search engines. Contact us today and we'll get started on your own single customized articles, or a full article/blog campaign.
Build relationships with your customers through email Newsletters
Company newsletters can serve as an amazingly effective marketing technique. A company newsletter can be a relatively inexpensive way to help you build relationships with clients, up-sell, establish your company brand, position you as an industry expert, reach a wider market, and much more. Of course, that's if it is done right.
We can help you produce your company email newsletter, which can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, and research. Most importantly, we will include articles that are interesting and helpful to your customers.
Get the word out about your business using optimized Press Releases
Press Releases are an integral part of your business. They are a great means of informing the public about your business, your products and any interesting current news and changes taking place in your company. When media outlets highlight some aspect of your business to the general public, the results can be amazing. Just think about how many businesses have taken off after a celebrity or big news channel has given them a plug or unpaid testimonial. Of course, the difficulty is often getting that news into the hands of journalists, and there is certainly a right way and wrong way to do it.
In the first place, writing a press release is not like writing any other type of business material. You have to make sure that your "hook" is strong enough, because if it isn't your release is going to end up in the trash can. The trick is to get your message across without it sounding like an advertising plug. The bottom line is that journalists are interested in news, not ads. Not everyone can write an effective press release. Moura Marketing will help you determine whether a press release is beneficial, and if so, how best to cover your message so that journalists take notice.
The second challenge is getting your well-written press release into the hands of the media, and the right media at that. In order to best accomplish this, Moura Marketing has several proven channels over the web and in traditional print media to get your message to the right people, at the right time.
Web Copy Editing Services
Have what you want to say, but still a little nervous? Writing down what you really want to say can be intimidating, even for an expert writing about his/her own field. Whether you are writing copy for your Web site, print marketing materials, a newsletter, or a press release, it really pays to call in the professionals. The words and message will still be yours – professional web copy editing just makes them sound better, work better and achieve better results.
Need a FREE No Obligation Quote for your SEO Project?
Without the proper tools and guidance, we understand that Online Marketing can get frustrating and overwhelming. The search industry is increasingly competitive and highly dynamic, and to remain competitive, your SEO campaign must become more and more detailed and fine-tuned. We understand that there may come a time when you will require expert services and advice in order to beat your competition in the search rankings. Please consider having us help with your campaign or project. We offer free quotes for SEO Campaign Management, SEO Consultation, SEO Graphics and Design, and SEO Professional Copywriting Services, so you can rest assured your campaign starts off on the right foot and is headed in the right direction. Please contact us for a free comprehensive price quote (click here) for your search engine placement campaign or project; we are here to help!
Call us at 1-877-707-7730