Architecture, Content and Links-The not-so-simple search engine formula
These are the three main "pillars" of search engine ranking. At last count, the industry guessed that there are actually over 124 individual factors of differing importance that play a part in how search engines rank sites, but to simplify things it could be argued that most of these fall into these three main categories:
SEO Architecture is the foundation of SEO success
Would you build a house on top of a muddy pit? Of course not! In the same way, your site architecture is the foundation of your SEO campaign. In order to support the steps that must come after, we ensure that your site has a strong foundation on which to stand. There are several considerations:
Organization of Information- The way your site is built, or the Information Architecture, plays a vital role in the success of our SEO strategies. This includes a very specific design and organization of how your content flows within your site, specifically through the creation of “silos” for your specific products and services.
Design, Usability & Navigation– User-friendly navigation is the key in to making the site more attractive and allows users to easily and quickly find information that will make sure that they move from visitors to customers. Our marketing campaign management methods involve the use CSS and W3C compliant code and functions for optimum visibility and positive favor from major search engines. This includes construction of the site in terms of programming from an SEO perspective. We provide cutting edge graphics and design to help you accomplish the online company image you desire that best communicates to your clients and which best suites your industry, product or service.
Moura Marketing Inc. Site Build or Re-Design Contract
Pricing Considerations
At Moura Marketing Inc., we feel it is important for you to understand what factors figure into the cost for our services. We pride ourselves in offering the best service possible, utilizing the best tools in the industry, and sparing no costs when it come to the training and development of our staff, or for the methods we use and tools we adopt in order to achieve the true results your project deserves. In addition to experience, there are various other factors that go into our pricing structure, including:
• Competitiveness of Your Sector – Our initial keyword analysis and industry saturation research play an important role in establishing out pricing guidelines. The fact remains that some markets are more competitive than others, creating the need for more resources in the form of time, investment, and effort in order to achieve the desired results for your business and online marketing campaign.
• Size & Complexity of the Existing Site – The size and complexity of your current site plays a significant role in our determination of pricing structure for your project. This is fairly straight forward, as the size and complexity of your current site determines the amount of resources we will need to devote to the project in order to achieve the results your business deserves. The same concept applies to the development of a Web site from scratch.
• Outsourced Costs – We pride ourselves in being highly specialized in what we do best, while sending various products and services such as link building through blogging, press release services, and various others to our web of trusted and talented partner companies. These companies share a similar vision of focusing on their specialty and offering the best service in their niche market, rather than trying to be everything to everyone. Our outsourcing costs for various products and services play a significant role in determining the prices we charge our clients.
• Demand for our Services - 2 years from now, these prices may be significantly higher, however our current vision is to serve medium to small-sized businesses with the best service and attention possible. This plays a role in our pricing structure because as we grow, expand, refine our methods, and acquire new technologies and resources for our clients, we can expect our costs of doing business to rise, thus affecting the price of the services we provide.
Web-Site Rebuild & New Site Construction Components- What’s included
• New Design for the Site
1. We use CSS and W3 compliant code and functions for optimum visibility and positive favor from major search engines. This includes construction of the site in terms of programming, CSS, CMS, domain acquisition, and many other considerations.
2. We provide cutting edge graphics and design to help you accomplish the online company image you desire that best communicates to your clients and which best suites your industry, product or service.
• Information Architecture
• Includes specific design of content flow and creation of “silos” for your specific products and services.
• Design, Usability & Navigation– User-friendly navigation is key in order to make the site more attractive and a better conversion vehicle. Here are some components related to navigation and usability:
Content Creation – Content creation for your site, focused on adding value and relevancy to your site in order to attract attention from the major search engines and convert targeted traffic into customers. New Content Components include, most likely, a blog, an in depth “tour” section and many other items relating to content.
Link Acquisition & Building Campaign– 3rd party service - Triangle Media Direct, Branding the Blogsphere. This service is incremental in helping your site to develop the links necessary to rank for your targeted keywords and phrases, and attract additional relevant targeted traffic.
Negative Search Engine Issues – One of the most important aspects of building a site revolves around keeping it safe from techniques and approaches that are not favored by search engines. All else can be wasted work if search engines decide to block, ban or punish your site based on the discovery of practices and techniques such as:
• Black hat SEO tactics
• Duplicate Content
• Unethical link building strategies
• Spamming or spamdexing practices
Full consideration will be given to avoid all possible areas which search engines may interpret unfavorably. Our general approach and experience has been that if you treat the search engines right, they will return the favor.
• SEO & Keyword Targeting & Keyword Research– This research will identify which keywords are to be used in order to reach qualified traffic based on 3 main criteria:
1. Comprehensive analysis of your specific industry, products and services, using the best analytics/statistics software in the industry in order to identify the best keywords and phrases for your target audience.
2. Market saturation research for your specific industry, products or services.
3. Research and analysis of how many searches these terms and phrases get. (Projection analysis)
Upon analysis completion, the chosen keywords and phrases will be implemented into all appropriate sections of your site.
• Public Relations
At launch of your new site, and at various points after launch, we help spread the word to relevant press sources - bloggers, magazines, local and national trade publications through the use of MarketWire.com, a reputable press release and distribution firm exclusively dedicated to this task.
• Training & Reporting - Analytics Installation
Even the best sites require constant tracking and improvement. We recommend using Bruce Clay Inc. Analytics Software, which is part of our SEO Campaign Management packages, but any analytics program that provides action tracking works. We can install, train your marketing/web team and provide updated analytic reports until the end of the consulting process.