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Moura Marketing Code of Ethics

 

 

 

The Reality About SEO Tactics and Strategies

 

In efforts to provide a better search experience and products, search engines are continuously changing the way they rank web sites and the factors which contribute to a placement on the first search engine results page, also referred to as the SERP. An ethical search optimization approach is crucial to the long term survival and effectiveness of any online marketing campaign.

 

Some SEO’s use questionable tricks and techniques, also reffered to as "Black Hat SEO tactics" that exploit current flaws within search engine algorithms. In some cases these tactics can lead to temporary results. However, in the long run, these methods place clients at risk of being punished or black-listed from the major search engines altogether.

 

Some SEO companies and software developers support the use of unethical tricks and questionable techniques to artificially boost the search engine rankings of a Web site. Unfortunately, this practice affects the accuracy of search results and quality and integrity of the specific search engine is deminished.

 

Our Arizona SEO firm places high priority to ethical considerations in all of our SEO services such as Campaign Management, SEO graphics and design, SEO consulting and professional copywriting. Our tour sections are packed with helpful information, ethical solutions for your strategy and a general place for resources as you gather information in the process of choosing a company and product that is right for you.

 

Search engines are dedicated to continuously trying to discover the spam techniques which webmasters might be using and penalize or ban them. The reconstruction of algorithms is an ongoing process with continuous updated and innovations in order to prevent spammers from flooding the results pages with irrelevant search results.

 

Utilizing web site promotion tools which use these unethical tricks and techniques is a risky business at best, since the consequences are often severe, placing web business at severe risk of being punished or even banned by search engines. Unethical tricks might work for some time but they are not a good practice if your goal is to be here for the long haul or if lasting results is what you seek for your business, product, or service.

 

 

 

Our Ethical Approach

 

Moura Marketing Inc. uses only ethical, proven search engine optimization methods. We only use techniques that produce lasting results and that don't offend any search engines, or place you at risk of being penalized.

Search engines frown upon the following search engine optimization techniques, and classify them as SPAM. For this reason, MM INC. products, strategies and techniques DO NOT use or promote these tactics, furthermore we promote awareness and education in thie area to prevent or partners and clients from taking unecessary risks involving these techniques:

 

Automatically generated doorway pageg

Cloaking and false redirects

Keyword stuffing

Hidden text or hidden links

Pages loaded with irrelevant words

Duplicated content on multiple pages

Misspelling of well-known Web sites

Unrelated and centralized link farms

Other methods that try to trick search engines

 

A cautious reminder, you might get short-term results with these techniques but it's very likely that in time your site will be banned from search engines if you use one of these black-hat techniques.

 

 

MM INC. SEO white-hat SEO Methods

 

Using ethical search optimization methods requires hard work and time to take effect, but the results last much longer. For this reason, MM INC. focuses on the following Ethical SEO strategies and techniques.

 

• Optimization of existing Web pages (meta tags, URLs, and content).
• Organic link building with related, relevant Web sites.
• Building a win-win-win relationship between webmasters, Web surfers and search engines.
• Continuous research on changes and updates from leading search engines such as Google, Yahoo and MSN.

 

Constant innovation and creativity within parameters of Ethical SEO Methods based on TQLS principles.

 

Additional MM INC. SEO strategies and techniques:

 

Managing SEO implementation
Template optimization
URL rewrites
Refining keyword targeting through content
Promoting client content editorially
Optimization and distribution of press releases
Fixing overwrites, broken links and other errors found within the site
Suggestions creating relevant linking campaigns
Providing Training-SEO reports, tools and resources
Conducting back link analysis on competition
Blog marketing
Social media creation and promotion
Conversion analysis
Integration with other marketing channel

 

 

Ethics Summary

 

At MM INC. we pride ourselves on our commitment to stay within ethical boundaries when it comes to our SEO strategies and techniques. This does not mean we are limited or tied down, on the contrary, it simply means we work much harder at finding ways to achieve the end result of increased traffic and visibility without sacrificing the integrity of your Web site.

 

Search engines want to find the Web sites that offer the most value to Web surfers and possible consumers. We can help you to build such a Web site for your business or simply revise your current web site to fall under these ethical parameters. Ethical search engine optimization is about everyone winning, it takes work, time, attention and constant improvement.

 

Ethical search engine optimization leads to a symbiotic relationship between:

 

Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors are searching for.

 

Searchers: They win as they are getting what they ask for from the search engines. If they search for "red shoes", they get a page about "red shoes".

 

Web site owners: They win as they are getting quality visitors who are interested in what their products, services or expertise.

 

Moura Marketing SEO strategies are designed to help you build and maintain sites that are beneficial to Web users, Web site owners and search engines, thus greatly increasing your chances of obtaining a favorable position withinsearch engine result pages.