Moura Marketing Inc. Standards, Services and Resources
Programming - From a programming standpoint, there are many factors to consider when developing a marketing site specifically for the purpose of attracting traffic and visitors from search engine queries. All software are not created equal. While some codes may appear very neat and visually appealing, if designed and implement to your site without optimization considerations, they may actually cause an adverse reaction and create a hiderence for search engines spiders as they scan through sites for relevancy and subject matter. A few additional considerations and tips relating to ethical Programming and code language within your site:
- The correct use of tables
- The correct use of templates
- The correct use ot metadata
- The correct use of heading tags
- The correct use of anchor tags
Design - When we discuss Web Design concepts and ethics, we are referringto the flow of information withn your site, the navigational aspects from a user standpoint as well from a search engines perspective and the utilization of safe design tactics for your site. When creating a web site, or when optimizing a site with SEO considerations if is important to consider the fllowing areas:
- Flow off information
- Navigation Concepts
- Site Maps for search engines
- Site Maps for human users
- Linking Structure of pages within site
- Linking structure from outside sources
Graphics - As with many things is SEO, graphics can work for you or against you. One of the biggest misconceptions and mistakes about graphics is that more is better, when in reality, more is less when it comes to this area. If you disagree, that's ok, but take a look at Google for a guide when it comes to your strategy. Some areas relating to graphics to concider are:
- The correct use of flash animations
- The correcy use of color schemes
- The correct use of layout graphics and templates
- The coding of images and graphics within your site
- The size of graphics and image within your pages
- The adaptability of your graphics to operating platforms such as IE, Firefox, Panther, OSX and many others.
Content- Content may be the single most important consideration. All else depends on it, yet content along cannot generate favorable SEO results all its own. When creating content for your safe site, here are a few standards to consider:
- Keywords vs. Key Phrases
- Keyword usage
- Keyword frequency
- Content Relevancy
- Content lenght
- Your written identity and reputation
- Ethical methods of aquiering content from outside sources
- SEO Tactics
Needless to say, developing safe sites is not an easy or simple task. Services relating to you site's optimization are vast and intricate, but with the correct resources and information you can succeed. The reality is that creating search engine friendly sites takes experience, expertice, allot of time, energy an resources. Often times this requires the joint effort of various departments and individuals but once implemented, the results can prove extraordinary for your business, product, or service. At Moura Marketing we are committed to helping you develop safe and search engine friendly sites. Let us show you what we can do for you and your online business, we are confident you will benefit from our collective knowledge and industry experience.
Telephone: 520.548.2142
FAX: 520.838.8603